Great advice for those new to using the internet for business promotion.
Preface: This blog post is one in a series of articles that Portentites produced in a pair-writing experiment. It’s a little more broad than usual because it represents two subject matter experts from different practice areas, coming together to combine their knowledge for a broader look at the internet marketing topics that face real businesses. If you’re not familiar with pair writing, GatherContent does a great job of introducing the topic. We hope you enjoy it.
Alright, deep breath. It’s time to set up your business’s internet presence. And while you aren’t a Porg, that doesn’t mean you can’t make the internets love you too.
You win, Disney. I can’t even with this thing.
1: HTTPS: Security and Trust for Prospective Customers
A question: “Should my site be HTTP or HTTPS?“
There are a number of compelling reasons to pick HTTPS. First, think of that extra “S” at the end as security in the mind of your customer. Your customers, just like you, want to be secure when they visit a website. Google, with its Chrome browser, overtly labels whether a website is secure or not both in the address bar and on SERPs.
If you have login functionality, accept credit cards, or evenThis featured article The Portent Blog on SEO Australia can be found here http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/H1N4DD9xgHM/10-things-check-setting-internet-presence-small-business.htm